The main goal for this project was to create a milk carton that felt better to hold. The typical four-sided carton is uncomfortable, so I chose a hexagonal shape to fit more comfortably in the curve of the hand. The overall shape of the carton is inspired by a cow's head. In addition to the shape, I focused on the graphic elements. Most milk cartons are packed visually, so I chose to simplify and create a more understandable visual hierarchy. Cartons are 4.5" tall. 2019